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Lead story
Secondary Spend Ideas for Small and Mid-Sized Attractions
Small and mid-sized attractions grow secondary spend by aligning offers with guest timing, convenience, and emotional peaks instead of simply adding more products.
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Trade magazine for attractions, guest revenue, and technical decisions.
Park Tech Magazine covers the business of attractions: procurement, maintenance, revenue, operations, and the supplier decisions behind them.
Editorial focus
Alpine coasters, water slides, ride photo systems, visitor operations, attraction marketing, and the economics behind smaller operator businesses.
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Coverage across the sectors operators come back to most: investment, upkeep, guest spend, daily operations, and demand generation.
From the desk
A mix of buyer research, short answers, and operational reporting.
More this week
guideQuestions to Ask Before Buying a New Family AttractionBefore buying a new family attraction, operators should pressure-test the audience fit, operational burden, space use, revenue impact, and lifecycle risk.guideHow to Evaluate an Alpine Coaster InvestmentAlpine coaster investment decisions should be tested through demand capture, season length, throughput, maintenance exposure, and surrounding destination economics.guideWater Slide Manufacturers: How Operators Should Compare SuppliersOperators should compare water slide manufacturers through a transparent framework covering concept fit, throughput, support model, maintenance burden, and regional delivery capability.guideHow to Choose an On-Ride Photo ProviderOperators should choose an on-ride photo provider by matching commercial model, uptime expectations, weather resilience, support response, and guest sales workflow to the actual attraction context.
Recent reporting
New stories, answer pages, and buying guides from across the sector.
Article/Family Attractions and Small Operator Economics
When a New Attraction Actually Pays Back
A new attraction pays back when it changes demand, spend, or pricing power enough to cover its lifecycle cost under realistic operating conditions.
Commercial DeskApril 19, 2026
Article/Family Attractions and Small Operator Economics
How to Increase Revenue per Guest Without Raising Ticket Prices
Operators can increase revenue per guest without raising ticket prices by improving spend mix, conversion timing, and bundled value across the visit.
Commercial DeskApril 18, 2026
Article/Family Attractions and Small Operator Economics
Secondary Spend Ideas for Small and Mid-Sized Attractions
Small and mid-sized attractions grow secondary spend by aligning offers with guest timing, convenience, and emotional peaks instead of simply adding more products.
Commercial DeskApril 17, 2026
Guide/Attraction Marketing
In-House Marketing vs Agency Support for Leisure Operators
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Editorial TeamApril 16, 2026
Guide/Ride Photo Systems
Cashless vs QR vs Kiosk Upsell Systems for Attraction Media Sales
Cashless bands, QR retrieval, and kiosk-driven sales each solve different friction points in attraction media selling, so operators should choose the path that best fits guest flow and staffing.
Commercial DeskApril 15, 2026
Guide/Family Attractions and Small Operator Economics
Glossary of Commercial Terms Every Attraction Operator Should Know
A field guide to the commercial and operational terms that appear again and again in attraction buying, budgeting, and performance conversations.
Editorial TeamApril 14, 2026
Guide/Family Attractions and Small Operator Economics
How We Review Industry Claims and Vendor Data
Our review process distinguishes between vendor claims, operator evidence, market commentary, and sourced public information so readers can judge what is verified and what is attributed.
Editorial TeamApril 13, 2026
Guide/Family Attractions and Small Operator Economics
Attraction Supplier Comparison Methodology
This publication compares suppliers through transparent criteria so operators can understand fit, trade-offs, and evidence instead of reading unsupported rankings.
Editorial TeamApril 12, 2026
Guide/Family Attractions and Small Operator Economics
Build vs Buy vs Lease: Commercial Models for Attraction Equipment
Build, buy, and lease models each solve different capital, control, and risk problems, so operators should choose the structure that matches their balance sheet and demand certainty.
Commercial DeskApril 11, 2026